The New European Theater Festival is a festival with more than 22 years of history that brings modern and innovative shows from Europe to the Russian audience. We were delighted to work with its' outstanding brand assets designed by ESH Gruppa.
Our goal was to create a key visual and brand identity for the new season, develop a website, design a corresponding campaign throughout social media, and provide promo materials such as booklets, leaflets, posters, banners, and merch.
In the past few years theater industry has experienced dramatic change. Now theater doesn’t require anything except for a viewer to exist. There can be no stage, no building, no formalities, no props, or even no actors. A Theater exists only if there is a viewer. A Theater is a viewer. What has never changed is that theater reflects what is happening in society and influences a human perception of things.
Visual identity — ESH Gruppa
Brochure and leaflet layout, banners and posters design, web design — Nikolai Philippov
Key visual, photo retouching, animation — Arina Pozdnyak
Photo production — Oleg Savunov
